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Our Online sweet Shop

Internal photo of our sweet shop showing some of our 350 sweet jars and a selection of our American Candy

We’d love to tell you about our sweet shop and Sidmouth, the beautiful town we live in!

  • Where is your Sweet Shop and online sweet shop based?

Daffy-down-dilly, our sweet shop is based in the beautiful seaside town of Sidmouth in Devon. We count our blessings all the time that we are lucky enough to live and work in this stunning part of the county. All our online sweet orders are packed and dispatched from our shop by trained staff. We hold a 5* Food Hygiene Rating as assessed by the Food Standards Agency. So you can rest assured that we ensure that you only receive the very best in quality confectionery.

Sidmouth daffodils
  • What type of Sweets do you sell?

We have a huge range of sweets in stock, more than 350 sweet jars are in use currently and contain everything from jelly and fizzy sweets to the best Chocolate Brazils we’ve ever tasted, to Retro sweets and Traditional sweet favourites such as kola cubes, ABC letters and award winning Rhubarb and Custards. Sugar-Free sweets are increasingly popular too. We have a large selection of American Sweets and Candy. Jolly Ranchers aplenty and our fridge is full of fabulous drinks from the States, Fanta Grape and Arizona Teas are amongst the most popular! We even occasionally stock a little Japanese Candy – I can’t resist it!

Daffy Down Dilly Shop Sidmouth outside

  • How long have you been open for?

We opened our doors in April 2014 – it’s been amazing! We love our fantastic customers and our work – who wouldn’t love working with sweets?!

  • Why are you called Daffy-down-dilly?

The name derives from the nursery rhyme. Daffy-down-dilly has come to town in a yellow petticoat and a green gown. We were inspired to use the name following the tremendously valuable work being undertaken by the Keith Owen Trust. And so many local organisations and individuals making Sidmouth the town of a million daffodils. You’ll notice that our brand is strongly influenced by the Daffodil. Yellow and green is pretty much everywhere… it’s always Spring at Daffy!

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